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passion for your work. Love for the profession is essential to achieve satisfaction and success. Along with passion, you need imagination, the desire to evolve and never stop learning about new production techniques, new materials and new ethical production methods. Without forgetting to preserve the traditions and characteristics of such an artistic profession as tailoring. Passing on these values to young people is the key to ensuring that this fine craftsmanship is not lost and that mass production does not take over.Do you plan international expansion and if so, into which regions?We are developing various internationalization projects together with ICE and various trade associations that believe in our product and the strength of our company history and offer us opportunities to expand abroad. Although our product is niche, it is highly valued throughout Europe and we would like to be able to become known in America, England, Japan and the United Arab Emirates.We think scarves are a great way to communicate a company%u2019s values to customers through design. How often do you design new scarves?We release an average of 10 new designs per year, depending on both the selection of new collections and customer requests. However, our work is the work of a master, and from design to printing we follow the entire process, which requires time and patience.What themes do you follow when creating prints?Our main source of inspiration has always been the nature and flowers of the Riviera. The culture of the Ligurian territory is part of our traditions: from cuisine to music and literature.How and why did the idea for the wonderful scarf Rose %u2013 Princess of Monaco come about? What did you try to convey through its design, and who was its creator?The scarf Rose Princess Grace of Monaco was created in 1984 by order of Prince Rainier III in memory of his wife Grace, and for this purpose he himself allowed her name to be placed on the silk. The scarf was made by my father Renzo Borzotto, who was inspired by a rose variety grown by the company Meilland in 1982. The luxurious rose with 30 petals and a light scent is decorated with an exceptional creamy white parure with a pink edge. Today, more than 60 years after its birth, the DAPHN%u00c9 Sanremo fashion house has reissued one of its most prestigious creations in a limited edition: the scarf Rose Princess Grace of Monaco, which features a beautiful rose on silk, a symbol of style and elegance. Just like the Princess. It is, like all our scarves, made exclusively in Italy from pure silk twill using artisan techniques. Each piece is hand-stitched, making it exclusive and superb.Although our product is niche, it is highly valued throughout Europe www.osminog.pro 29